Nation Branding and Thailand's Political Conflict after the 2014 Coup
On 22 May 2014, a group of high-ranking army generals operating under the name of National Council for Peace and Order (NCPO) overthrew the elected government of Prime Minister Yingluck Shinawatra after months of political turmoil. The NCPO abrogated the country’s existing constitution and cracked down on political dissent; they did not tolerate even the smallest signs of opposition and the country soon made international news for increasingly bizarre arrests. The generals were in no particular rush to restore civilian rule. The country was without an interim constitution for two months and without a prime minister of cabinet for three months. The generals kept postponing their election timeline making it the longest military-led government since the 1980s. How did the NCPO managed to sustain the increasingly protracted military rule?