Kalendář akcí

Gender and Consumption: Places and Mediation, Bodies and Material Culture

Prof. Roberta Sassatelli (University of Milan)

Přednáška proběhne v anglickém jazyce.

Anotace:

While some classic feminist works such as Gayle Rubin’s The Traffic in Women (1975) proposed to treat the “sex/gender system” as an whole, others such as Juliet Mitchell’s Woman’s Estate (1971) tried to open up the system identifying different underlying structural dimensions, such as production, reproduction, socialization and sexuality. Contemporary gender theory, such as that proposed by Connell (1987; 2002), tends to follow the latter, more analytical path. Connell (2002) in particular identifies four dimensions: “power relations” as structured by patriarchy, “relations of production” as structured by gender division of labour; “emotional relations” including sexuality, and “symbolic relations” including the cultural associations which, for example, link gender codes to dress codes. To the scholar of consumption this foursome identification of gender relations is wanting, in so far as consumption appears downplayed. Studies of consumption within the humanities and the social sciences have shown not only that gender is a crucial dimension of consumption, but also, conversely, that gender codes, rituals and identities are realized through both consumer cultures and practices (Casey and Martens 2007; De Grazia and Furlogh 1996; Roberts 1998). The lecture will conclude with a reflection on gender representation in consumer culture and the fashioning of genderisms in post-feminist times.